How to Write a Website Brief?

A website is more than an aesthetic piece. And to develop a website, many things have to be considered, and the more time you spend planning, the better the results will be. Before contacting a website developer to develop your website, the first thing that you need to work on is writing a website brief. The brief will include your goals and requirements. Since multiple stages are involved when developing a website, the brief will help clarify each stage. 

Moreover, a website brief is not just crucial for the website developer that you will contact. Still, it works as a blueprint, which helps you identify the critical features of your website and prevents you from forgetting things that you want to add to your website. So, a website brief helps you and the website developer both. 

How to Get Started?

Before you start preparing the brief for your website, the first thing that you need to do is find out your competitors. Check what they are doing online, how’s their website, the features that their website has, and the structure, content, layout, design, theme, etc. 

Since you will want your website to look and function its best, a better to do is to contact multiple website development agencies. Find out what kind of industries they have built websites for. Also, ensure to ask for their portfolios.

If you already have a website, connect with your staff and take their feedback. What do they like about your website, and which parts need work? Or should you completely overhaul your website? 

Things to Include in Your Website Brief 

Now it’s time to move on to the main task of preparing the website brief. And it’s completely alright not to know everything right in the beginning. You have website development agencies to help you with that. Now, here’s what your website brief should include:

  • Introduction 

Your company is new to a website development agency. And to develop a website that will resonate well with your company’s ethos, you need to give them a brief about who you are. Prepare an introduction that will explain everything about the organisation. Tell the agency about your background, industry, target audience, value, objective, and mission. 

  • Budget and Timeline 

Website development agencies will share their timeline to develop your website, but it’s always better to set some ground rules. This will save your time as well as theirs. Tell them an estimated expected date and set your budget right. When you set your budget, the agency will work as per it and won’t go beyond that. 

  • Decision Makers 

Your company may want to display some of the people in the decision making roles on the website. It is better to prepare their names, have their photos ready, job titles, and contact details. Share that in the website brief so that the website developer knows what to do with the information. 

  • Choose an Agency 

Start preparing the list of agencies you think will be the right fit for the website development work. You can ask them to give presentations which will explain their role, how they work, and how many websites they have designed, built and maintained. Also, include relevant dates and deadlines in this section. 

  • Current Website 

If you have a website already, better to share the URL in the website brief. Highlight what you like and dislike about it. Please explain why you created the existing website and why you think you need to change it. If your current website has feedback, better to highlight in the brief that you want to obtain the feedback of your clients/customers. 

  • New Website Overview 

Since you are going for a new website, mention the broad overview of your website. For example, what are your company’s aims and objectives? What all needs to be there in the new website, any particular requirements you have, such as chatbot, etc. 

  • Design and Website Examples 

Think of the design that you want to go for. Then, if a few similar designs inspire you, share those websites as examples. Include the colour scheme you want, branding guidelines, types of images, etc. 

  • Structure and Functionality 

The structure will allow you and the agency to picture which pages will have what. What all content will be on the home page, what should be on the service page, footer, etc. Along with that, think of functionalities that you want to include. Do you want to incorporate online payment, audio and video clips, account creation page, guest checkout page, etc.!

  • Maintenance 

Your website has to function seamlessly, and for that, you have to be prepared for the future. Therefore, website maintenance is prudent, and skipping it is never good. So, include that in brief and think about whether you should hire someone externally or your in-house team can take care of that. 


Your website brief may not be 100% perfect, but it will still make many things clear. We have already shared what a website brief should include, and we hope this guide will help you prepare a website brief without any hassle. 


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